How Short-Form and Vertical Videos are Helping Boise Businesses Stand Out in 2025

The Mobile-First Mindset: Why Vertical Video Rules

Let’s face it—phones are basically an extension of our hands now, and almost nobody bothers to turn them sideways. The result? Vertical video is king. In 2025, Boise businesses that lean into vertical video are finding themselves front and center in their customers’ feeds.

Here’s why vertical video matters:

• 94% of people use their phones vertically

• Vertical content captures nearly 14% more of the screen

• No more “rotate phone” prompts—just full-screen storytelling

For Boise businesses, that translates into more real estate for your message and more eyes sticking around to watch.

Algorithms Love Short-Form & Vertical Content

Platforms like TikTok, Instagram Reels, YouTube Shorts, Facebook Stories, and Snapchat are built around short, vertical videos. Their algorithms reward video content that’s quick, engaging, and formatted to fit the “scroll and go” lifestyle.

How the algorithm boost works for you:

• Vertical videos are prioritized in ‘For You’ feeds

• Short-form formats get better organic reach

• Videos can increase organic traffic on your website by up to 157%

If your Boise business wants to reach new customers for less, this is the ticket.

The 8-Second Rule: Make Every Moment Count

There’s a fun fact (well, unless you’re an advertiser!): The average consumer attention span hovers around 8 seconds. That’s your window to captivate, entertain, and inform.

Short-form and vertical videos are the perfect remedy:

• Quick 10–15 second video teasers introduce your brand

• Super-fast how-tos (think: “3 Ways to Brew Local Coffee!”)

• Behind-the-scenes peeks add personality in seconds

Boise businesses are killing it with concise, snackable video content—and their views, likes, and shares are showing it.

Stats Don’t Lie: Short & Vertical Wins

Let’s throw down a few numbers that matter for any local Boise brand:

• 90% of people watch short-form videos on their phones every single day

• 49% faster revenue growth for brands using video marketing

• 82% of all online content by the end of 2025 will be video

• TikTok has skyrocketed past 2 billion monthly users

Video is the language of the internet, and Boise is speaking it loud and clear.

Bowermaster Productions: Helping Boise Shine

At Bowermaster Productions, we’ve seen first-hand how short-form, vertical content elevates local brands. We've helped Boise businesses launch reels that go mini-viral, nonprofits share emotionally powerful moments in 30 seconds, and restaurants draw crowds with mouthwatering vertical clips.

A few ways we help:

• Quick-turn event recaps that capture every highlight

• Client testimonial shorts that build trust at a glance

• Showcases of Boise’s distinct personality in every frame

Ready to see what this looks like? Check out our video gallery for inspiration: Bowermaster Productions Video Portfolio