Faith, Fire, and Filmmaking: The Story Behind "Hi, It's Me" by rookie.ix

Bringing Faith, Music, and Community Together in a Boise-Made Music Video

Picture this: it's hour five of a six-hour shoot, the lights are perfectly dialed in, and there's this electric energy buzzing through our studio. That's the magic we captured while creating the music video for Liam's powerful single "Hi, It's Me", and honestly, it's one of those projects that reminds us why we fell in love with storytelling in the first place.

At Bowermaster Productions, we've had the privilege of working with incredible artists, but Liam (known in the music world as rookie.ix) brought something special to our set. His latest track isn't just another song, it's a declaration, a conversation with the divine, and a call to action all wrapped up in beats that'll stick with you long after the music stops.

When Divine Inspiration Meets Creative Collaboration

Let's rewind to where this whole journey began. Liam was in the studio working on a collaboration called "Wakizashi" with his friend Compromise. What started as a fun creative session turned into something much deeper. "God spoke through me, but he also spoke to me," Liam recalls. In that moment, a simple verse transformed into the foundation for "Hi, It's Me", a track that would become his most personal work yet.

More Than Just a Music Video

When Liam first approached us, he had one major concern: he didn't want another static, cookie-cutter music video. You know the type, artist stands in one spot, lip-syncs, maybe a few lighting changes, roll credits. That's not what "Hi, It's Me" deserved, and it's definitely not what Bowermaster Productions is about.

Instead, we crafted something that felt alive and authentic. Over our marathon six-hour shoot, we focused on:

• Dynamic movement that matched the song's energy • Thoughtful lighting that enhanced each emotional beat • Varied takes that captured different aspects of Liam's personality • Organic storytelling that let the message shine through

"You helped guide me in where to look, where the lighting was," Liam shared after the shoot. That hands-on collaboration is what sets our approach apart. We don't just point cameras and hope for the best, we work with our artists to bring their vision to life in ways they might not have even imagined.

The Heart of the Message: Active Faith

Here's what makes "Hi, It's Me" so powerful, it's not preaching at you, it's having a real conversation. The track is literally structured as a dialogue between Liam and God, blending heartfelt lyrics with dynamic beats that make you want to move.

But this isn't your typical Sunday morning music. Liam's message is clear: "It's not just go to church once a week and forget about it. It's active. It changes everything." Whether you're deeply religious, questioning your beliefs, or somewhere in between, the song challenges you to recognize that faith, whatever form it takes, should be a living, breathing force in your life.

The beauty of working on this project was seeing how universal that message really is. During our shoot, crew members from different backgrounds and belief systems found themselves nodding along, connecting with the idea that we all have gifts waiting to be discovered and used.

Behind the Cameras: Crafting Visual Poetry

Creating the visual narrative for "Hi, It's Me" required us to dig deep into what the song really meant. We weren't just making a music video, we were translating spiritual energy into visual language that could speak to anyone.

Our approach involved:

Pre-Production Deep Dive: We spent hours with Liam understanding not just the lyrics, but the emotions and experiences that inspired them.

Lighting as Storytelling: Every lighting choice was intentional, from warm, intimate moments that felt like personal prayer to dynamic, energetic sequences that captured the song's empowering message.

Movement with Meaning: Instead of choreographed moves, we focused on authentic gestures and movements that felt natural to Liam's personality and the song's flow.

Multiple Perspectives: We captured the performance from various angles and distances, creating a visual journey that mirrors the spiritual one described in the lyrics.

The result? A music video that feels both intimate and expansive, personal yet universal. It's the kind of visual storytelling that doesn't just accompany the music, it enhances and elevates the entire experience.

A Message That Transcends Boundaries

What struck us most about working with Liam was his genuine desire to empower others. His hope for "Hi, It's Me" extends far beyond getting streams or climbing charts. "You are capable of anything," he says, "but if you just sit there like moss on a log, nothing will happen. Use your gifts, and if you don't know what they are, find them."

That philosophy aligns perfectly with our mission at Bowermaster Productions. We believe in the power of authentic storytelling to inspire action, whether that's through a faith-based anthem, a nonprofit's community story, or a local business sharing their passion with the world.

During the shoot, we witnessed Liam's commitment to this message firsthand. Between takes, he'd talk about his vision for bringing communities together through music, about creating spaces where people feel empowered to step into their purpose. It's the kind of authentic passion that makes our job as filmmakers incredibly fulfilling.

What's Coming Next

The anticipation is building as we approach the release date for both the "Hi, It's Me" music video and Liam's upcoming mixtape. This collection represents his artistic evolution, showcasing not just his growth as a musician but his journey as someone learning to live out his faith actively.

We're particularly excited about the community response this project will generate. Liam's planning live performances and faith-driven events where his music can bring people together, exactly the kind of active, engaging approach his song promotes.

For us at Bowermaster Productions, this project represents everything we love about video storytelling: the collaborative spirit, the authentic message, and the opportunity to help an artist share something meaningful with the world.

Your Story Deserves the Same Treatment

Working on "Hi, It's Me" reminded us why we're passionate about what we do. Every artist, every business owner, every nonprofit leader has a story worth telling, and more importantly, worth telling well.

Whether you're a musician like Liam looking to create visuals that match your artistic vision, a local business wanting to share your passion with the Boise community, or an organization with a message that could change lives, we're here to help you tell that story authentically and powerfully.

Our approach remains the same whether we're working on a faith-based music video or a commercial project: collaborative planning, hands-on guidance, and a commitment to creating something that feels genuine and impactful.

Ready to bring your vision to life? Let's chat about how our Video Power Package can elevate your story and connect with your audience in meaningful ways. Reach out to us at Video@bowermasterproductions.com or visit bowermasterproductions.com to explore how we can work together.

Keep your eyes peeled for "Hi, It's Me" dropping soon: we guarantee it's going to inspire you to discover and use your own gifts. After all, as Liam says, "You are capable of anything." Let's help you prove it.